When Do You Need to Obtain or Use a Brand Code?
In the world of online automotive parts selling, data is king. If you are using platforms like Amazon, eBay, or Walmart, you’ve likely come across the term “Brand Code” or “AAIA Brand Code.” But what exactly is it, and when do you need to obtain one?
For sellers using PCFitment to manage their fitment data, understanding Brand Codes is the first step toward successful listing. This blog explores everything you need to know.
What is an AAIA Brand Code?
A Brand Code is a unique four-character alphanumeric identifier assigned by the Auto Care Association. It identifies the manufacturer or the brand owner of a specific vehicle part. This code is a core component of ACES (Aftermarket Catalog Exchange Standard) and PIES (Product Information Exchange Standard).
When Do You Need to Obtain or Use a Brand Code?
1. Selling on Amazon Automotive
Amazon is the biggest marketplace for auto parts. To show the “Confirmed Fit” (Part Finder) tool on your listings, you must submit ACES data. Amazon’s system will not accept fitment data unless it is linked to a valid, registered AAIA Brand Code.
2. Mapping Fitment Data in PCFitment
When you use PCFitment to create your application records, the software requires a Brand Code to categorize your products correctly. Without it, your data remains “unbranded” and won’t be recognized by major receivers.
3. Protecting Your Brand Identity
If you are a manufacturer, having a Brand Code ensures that no other seller can falsely claim to be the primary source of your parts. It provides a layer of professional credibility and brand protection in a crowded marketplace.
4. Listing on Walmart and eBay Motors
Just like Amazon, other big retailers use the Auto Care Association standards. If you plan to scale your business from your own website to these giant marketplaces, a Brand Code becomes a mandatory requirement for data synchronization.
5. EDI and Wholesale Distribution
If you decide to sell your parts to big-box retailers like AutoZone, O’Reilly, or Advance Auto Parts, they will require your product data via EDI (Electronic Data Interchange). These retailers’ databases are built entirely around Brand Codes.
Key Benefits of Having a Registered Brand Code
- Accuracy: It eliminates confusion between brands with similar names.
- Searchability: Parts with valid Brand Codes rank better in internal marketplace search engines.
- Reduced Returns: Correct branding leads to correct fitment, which means fewer “does not fit” return requests.
- Professionalism: It shows that your business follows industry standards (ACES/PIES).
How to Apply for a Brand Code?
Obtaining a code is a straightforward process managed by the Auto Care Association:
- Visit the Auto Care Digital Hub.
- Apply for a Brand Code (you may need a subscription to the Vehicle Configuration Database – VCdb).
- Pay the required annual maintenance fee to keep the code active.
- Once received, update your profile on PCFitment with this code.
Managing Your Data with PCFitment
Once you have your Brand Code, PCFitment makes the rest easy. Our platform allows you to:
- Bulk upload your parts and map them to the correct vehicles.
- Validate your Brand Code against industry standards.
- Push your fitment data directly to Amazon and other channels.
Conclusion
A Brand Code is not just a random string of characters; it is the passport for your auto parts to enter the digital marketplace. Whether you are a small manufacturer or a large distributor, obtaining a Brand Code is a vital step in ensuring your products are “seen and fit” correctly.Ready to streamline your fitment data? Let PCFitment handle the technical side while you focus on growing your brand!
