Amazon auto part sellers can never perform if their products are not backed by accurate fitment data. Absence of fitment data or flaws in the available info can stop them from creating a loyal consumer base. Having a healthy profit margin may also become difficult.

According to the National Retail Federation, 19.4% of parts ordered online are still being returned, which includes both retail stores and DIY customers, and it actually surpasses the return rates seen in categories like clothing and housewares. Experts believe the solution lies in adopting a digital-first approach to improve the accuracy and efficiency of the buying process. The section below discusses how accurate fitment data can reduce returns of the auto parts, and boost the Amazon seller performance.

How Incorrect Fitment Can Impact Seller Ratings?

You must be perfect with the buying experience you offer to earn good seller ratings on Amazon. There are multiple factors that can be responsible for low ratings for Amazon auto parts sellers. Submission of incorrect fitment info is one of them. Find out how this inaccuracy of the ratings.

Increased Number of Returns

If you fail to upload correct fitment data, your customers will often order wrong parts that will not fit their vehicles. It will automatically increase return rates. As you failed to offer the support those buyers deserved, you may not see them coming back to you in the future.

Negative Reviews

The above event is enough to damage your reputation as an auto parts seller. A rise in the number of return requests will result in an increased number of negative reviews. All these will harm your brand image significantly and discourage potential buyers from trying your products.

Rise in Operational Costs

If you keep getting return requests from buyers due to the unavailability of accurate fitment data, you will soon see your operational costs rise exponentially. It would stop you from making enough profit even from the completed sales.

Inventory Management Will Become Difficult

When you don’t have the right fitment data for the auto parts in your collection, managing inventory will become extremely difficult. You will often face issues like overstocking or stockpots of parts, which will further affect your performance as a seller.

To effectively reduce the number of returns, mitigate the risk of negative reviews, lower operational costs, and streamline inventory management, it is essential to partner with a reliable and accurate fitment data provider, which ensures a more efficient and seamless process for both customers and operations.

Managing Customer Complaints About Fitment

If customers contact you to complain about fitment for auto parts, you must listen to them carefully. Your response must make them feel that you have understood their problem and frustration and are eager to take action.

Customers must have two options available when they purchase the wrong auto parts. They should be able to return the products and get a full refund. Additionally, they must also be allowed to exchange the wrong product with the part that would fit their vehicle perfectly.

The above tips may manage the situation; however, customers are unlikely to come back to you if you cannot provide them with the right product at the very first attempt. That’s because the seller must make accurate fitment data available.

So, whenever you see too many return requests coming your way, you must get your fitment data checked. Ideally, you should start using a fitment data management tool offered by a trusted provider like PCFitment. It will eliminate the chances of errors (the common byproducts of manual fitment data submission) and decrease the frequency of return requests.

Tips to Ensure Higher Seller Performance

You must know the right way to present the auto parts you want to sell to ensure higher seller performance on Amazon. Here are a few ways to do that:

Greet Your Customers with High-Quality Product Listings

All your listings must include clear and high-resolution images. You must add photos captured from different angles to let the user understand the exact appearance of the auto parts.

The product description must be as detailed as possible. It should include information like features, dimensions, materials, and compatibility. To ensure you reach the right people, incorporate accurate keywords into your listings. Relevant keywords must be present in titles, product attributes, and descriptions.

Focus on Flawless Inventory Management

You must have the right ammunition for inventory management. Keep the inventory level adequate so that you don’t face issues like stockouts and thereby fail to process orders promptly. To make your customers happier, we would suggest that you opt for Fulfilment by Amazon as that enables faster and more secure shipping.

Stay Ahead of Your Competitors

You should keep a close eye on competitor listings to understand what your successful rival groups do to stay at the top. It will help you to identify areas where you can improve.

Keep your prices competitive. Of course, you must ensure that there’s a healthy profit margin but making slightly less profit is not a bad idea if it lets you stay ahead of your competitors. You can also adopt tricks to increase the average value of orders. For instance, offer packages containing related automobile parts and force potential buyers to consider buying more products than they immediately need.

Use a Trusted Automotive Fitment Management Tool

If you use a top-notch auto parts fitment management tool like the one from PCFitment, you will make the job of searching for the right product absolutely seamless for your customers. They will need just a few seconds to find auto parts suitable for vehicles of a particular make, model, manufacturing year, trim, and so on. The chances of placing wrong orders will become almost zero with this tool.

Conclusion

If your products are backed by accurate fitment data, you will stop getting frequent return requests, inventory management will become simpler, and you will also see your operational costs decrease. So, it’s best to contact us to learn more about our fitment data management tool.