It’s a widely known fact that Amazon is the most trusted platform for auto parts online buyers. Recently obtained numbers suggest that almost 57% of automotive industry product searches online take place on Amazon. So, if you are an auto parts seller, it’s high time that you start selling on Amazon Marketplace and make maximum profits. On average, the platform has showcased a 15% annual growth in the sales of auto components online. Keep reading to learn more about this highly profitable auto parts marketplace.

Understanding the Amazon’s Automotive Section

The value of the automatic aftermarket industry has gone past $400 billion. If you want to be a part of the industry and succeed, selling on Amazon would be a good idea. Here are some facts that may help you set up the business.

The Types of Auto Parts Sold on Amazon

You can sell two types of automobile parts on Amazon. They are:

1) OEM (Original Equipment Manufacturer) Parts

These parts are manufactured by a company approved by the original manufacturer. To become an OEM for an automobile, a company needs to be licensed and authorized by the automaker to supply parts for that particular vehicle.

2) Aftermarket Components

Indeed, automobile manufacturers don’t authorize any third-party companies to make auto parts for them. Still, Amazon hosts a highly competitive third-party auto parts market. You can become the leader of that market by following the right process of preparing your inventory. For instance, you must have a great supply chain, competitive pricing, products backed by accurate fitment data, and so on.

‍Product Types That Can Fetch You Maximum Profit

To be the industry leader, you must know which auto components are marketable on Amazon. Here are a few things you must do to pick the right products and achieve great sales figures.

Instead of targeting dealership owners and professional mechanics, you aim should be attracting vehicle users.
When starting, focus primarily on lightweight products. This will make the process of shipping simpler and less expensive. You can move to bigger parts once you have made some profit.
It would be a good idea to sell items that require frequent replacement. Examples include brake pads, battery and discs, spark plus, tires, etc.

Trends in Automotive Part Sales on Amazon

The automotive category in Amazon has experienced constant growth since its inception. For instance, the year 2023, sales of auto components on the platform resulted in transactions worth more than $13 billion.

At 27%, the maximum annual growth has been experienced by companies selling tires and wheels. The numbers are pretty strong even for products like lubricants/additives/oils and automobile batteries. They have experienced an annual growth of more than 20%.

Here are the product categories showcasing the best performance on Amazon:

Automotive wheels and tires
Automotive lighting
Auto struts and shocks
Auto parts and transmission
RV accessories and parts

How to Take Advantage of Amazon’s Growth in the Automotive Market?

Once you become an approved auto parts seller on Amazon, you must find ways to make the best use of the platform’s popularity. Here are a few suggestions you may find handy:

Keep your listings optimized. This will ensure that every listing is accompanied by all the required information like brand names and/or compatible vehicles. Include detailed information on the auto part in question along with keywords. If you are a Fulfilled by Amazon seller, you can get more conversions by using improved brand content pages.
Request past customers to share their experience of buying auto parts from you in the form of reviews. Irrespective of whether they write reviews on your official website or Amazon, you will be able to use them to attract more buyers and achieve great conversion rates. You can also use reviews written on various forums and social media sites. To get the desired results, make sure that the reviews are helpful and written by real customers.
You can increase product visibility by using Amazon-sponsored products. If required, hiring an Amazon advertising expert may help in creating targeted campaigns.
Don’t miss restocking items regularly as that’s the easiest way to stay at the top of the inventory. Keeping a close eye on your stock levels is also crucial to prevent overselling.
To beat your rival sellers on Amazon, you must keep your product prices competitive. The process of adjusting prices according to the market has become a lot easier with the advent of automated repricing tools. Do your research well to find a repricing tool you can trust.
Don’t hesitate to spend on photography if you want to attract buyers. Adding high-resolution photos of the auto parts you sell will increase your chances of completing sales significantly. That’s the reason why Amazon advises sellers to include photos that are at least 1,000 pixels in height or width. It will let your potential buyers zoom the photos and statistics show that zoom plays a crucial role in increasing product sales.
As mentioned above, you should encourage your customers to write reviews. You cannot make buyers write good things about your products and your business on the whole without providing them with comprehensive customer service. Make returns and refunds smooth and always be there to answer customer queries. If you want to build trust among buyers, you cannot ignore even the dissatisfied clients. Follow up with them to find out what went wrong and solve the problem as soon as you can.
Last, but not least know the importance of fitment data before you begin selling auto parts on Amazon. The problems faced by sellers are different in the aftermarket automobile industry. Clients buying auto accessories or parts must check whether the items they plan to purchase fit their automobile. Doing so is not possible without the auto parts compatibility database or fitment data. So, as a seller, you must provide your potential buyers with accurate fitment data for all products in your collection.
Fitment data includes information like a vehicle’s make, model, sub-model, trim, year of manufacturing, engine, and more such variables. The good news is that obtaining fitment data for auto parts on Amazon has become a lot easier with companies like PCFitment. They have tools for generating comprehensive and accurate fitment data for auto parts of vehicles belonging to all top automobile brands.

Conclusion

Now that you know Amazon is a great place to set up your auto parts business, you should start planning to begin selling products. You will find this write-up useful even if you already sell auto parts on Amazon. The information provided here will help you run your business correctly.